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SubscriptionsGo to the Subscriptions Centre to manage your:My ProfileSocial media have the potential to transform Canadian politics and hold enormous opportunities for politicians who want to manage public opinion, according to a one time communications director for former prime minister Stephen Harper.”To fulfil the opportunities afforded by social media, directors of communication need to be aware of this trend and engage with it,” Dimitri Soudas writes in his master’s thesis, a copy of which has been obtained by CBC News.Soudas successfully defended his thesis in January 2015 and received his master’s degree from Simon Fraser University in June 2015. However, he arranged to have publication of his thesis delayed until a few days ago, on July 28 well after last fall’s federal election.”The fact that people with similar interests are communicating online and organizing around specific causes is advantageous to the prime minister’s director of communications,” he writes. “A sympathetic and receptive audience is only a Google search away for a director of communications seeking to promote a particular policy.”‘Style has come to trump substance, which has directly impacted the strategies that the Prime Minister’s Office and its director of communications develop for interacting with television reporters.’ Dimitri SoudasSoudas says Canadian political actors are trailing their counterparts in the United States and have yet to realize the full potential of social media to engage with voters rather than just transmit information.”The first party to recognize the potential of social media and employ it to its fullest potential will achieve a decisive advantage over other parties while they struggle to adapt.”Soudas’s 74 page thesis “Media and Government: The Role of the Director of Communications” is a fascinating glimpse inside the corridors of power.

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